Once in a while most everyone has a thirsty lust within them that’s just waiting for the right moment. When that moment arises, we all know. There won’t be any guilty pleasure higher than soothing your sense. And Villainess is exactly this : a merge of candor, accountability, safety, efficacy and indulgence – used to redefine skincare and its needs.

But before going further I must admit that something else has drawn me to their website in the first place. Some of you already know that I fall for great words and clean design. And Villainess sounds appealing. And alluring. The brand has that ” je ne sais quoi” only French people seem to know.

And the packaging… oh, the packaging is decadent. Firmly underlined by a vintage touch, every case and wrapping seems to be carefully chosen to compliment and emphasize the products. The really picky me hopes for glass and not plastic cases and bottles, too.

So what exactly is Villainess? In their own words

Vil·lain·ess ‘vi-l?n-n?s n : a woman who is a villain

Vil·lain·ess ‘vi-l?n-n?s n
1 : an uncanny, articulate woman
2 : a deliberate antagonist or tease
3 : an intelligent woman in a tabloid or gossip
4 : the fall-girl in a particularly difficult situation

Villainess. Redefining “bad.”