Lingerie was featured for the first time ever as an on-schedule event at London Fashion Week, in the Portico Rooms at Somerset House, on the 21st February.
The Lingerie Boudoir event featured the short film “Underworld”, showing ten top brands hand-picked and styled by Phoebe Arnold (love Magazine) demonstrating lingerie used as editorial. Shot by Ali Peck, and viewed by fashion press and buyers, the event demonstrated the exciting recognition of lingerie as a fundamental part of the UK fashion industry.
Ayten Gasson Ell & Cee Kiss Me Deadly
Kriss Soonik Lascivious Marlies Dekkers Pistol Panties
Playful Promises Triumph Yes Master
1. Ayten Gasson‘s vintage inspired design uses pure silk and lace trims sourced from the oldest of the traditional Nottingham mills to create delicate, luxury appeal. Made in the UK, luscious colours, delicious textures and flowing contours would entice anyone to wear.
Website: www.aytengasson.com
Contact: Ayten
2. Luxury designer lingerie & loungewear, Ell and Cee make feminine shapes in the softest silks, worn as flirtatious outerwear to add a touch of romanticism to everyday dressing. Their diaphanous silk chiffon designs, adorned with minutely detailed embellishments, are worn by the most stylish women.
Website: www.ellandcee.co.uk
Contact: Laura
3. Beautifully glamorous, Kiss Me Deadly create 40′s and 50′s inspired designs with a strong, sensual edge. Darkly challenging imagery with literary references depicts their discretely seductive timeless style and elegance. Masters of suspense, they feature garters with each of their monthly limited editions.
Website: www.kissmedeadly.co.uk
Contact: Catherine
4. Simple Girls with Super Powers! Kriss Soonik‘s eponymous brand is new, fun and fresh, influenced by Manga comics, superheroines and Barbarella. From career women to full-time mums, and from Cinderella to Snow White, at the end of the day we are all just simple girls with super powers.
Website: http://kriss-soonik.com
Contact: Kriss
5. Lascivious creates directional luxury lingerie and accessories, and is the first and last word in experimental, directional luxury lingerie. The brand’s strong luxury styling runs continually through the pieces and into exquisite website, packaging, and everything they do.
Website: www.lascivious.co.uk
Contact: Harriet
6. The globally renowned Marlies Dekkers are a visionary, ground-breaking lingerie and swimwear brand. Their signature look of strong ensembles of lines and straps are instantly recognisable, making them genuine trend setters who find inspiration in poetry, literature, visual arts and film.
Website: www.marliesdekkers.nl
7. Pistol Panties specialist in designing swimwear costumes – from beautifully classic cuts to the latest trends, daring glamour to cute, quirky prints, a new variety of styles and shapes has developed that guarantees the perfect bikini for any girl.
Website: www.pistolpanties.com
Contact:Deborah
8. Playful Promises is a flirty boudoir, gifting and swimwear range with a contemporary edge, fusing boutique styling with quirky details for grown up girls who want to have fun!
Website: www.playfulpromises.com
Contact: Laura
9. Triumph has spent the past 124 years shaping the female form and has a true understanding of women and encourages them to be who they want to be. They chose London fashion week to show the FELDER FELDER and Triumph collaboration, demonstrating a fashion forward development of longstanding lingerie expertise. They also launched their annual Inspiration award, inviting students to create a lingerie sensation that makes a strong statement about shape.
Website: www.triumph.com
Contact: Naomi
10. Yes Master is an ultra fashion, ultra feminine brand, drawing on a huge range of influences, coming from a mixture of iconic films, fairy tales and re-written legends with no two seasons being the same and a constant pushing of the fashion lingerie boundaries.
Website: www.yes-master.co.uk
Contact: Press
