Change starts with your underwear. Design and sustainability get intimate with PACT, a new underwear brand launched this week. Jason Kibbey & Jeff Denby, 2 entrepreneurs coming from 2 completely different worlds joined hands with the world known designer Yves Behar to create a label of lingerie designed to look good and do good.

Each product design is linked to a non-profit organization, with 10% of sales going to a nonprofit cause. For the first three collections, the non participating non-profits are 826 National, ForestEthics and Oceana.

826 National underwear collection – Plant a seed for literacy.

Forest Ethics underwear collection – Protecting the world’s forests.

Oceana underwear collection - Protecting our oceans.

PACT company boasts sustainable and environmentally friendly manufacturing practices (the factory is the very first certified organic one in Turkey) materials (95% organic cotton, 5% elastane), packaging (a unique bright green shipping package is made from a special material that is 100% compostable) and a mission of social responsibility.