The collaboration has fused Arin’s innate understanding of design and business experience with Jessie’s extraordinary sense of style and creative abilities. Zinke Design Weblog is a virtual account of their journey. Their designs are with Stockists listed here. Bode Helm photography, Cindy Gregg hair and makeup artist, lingerie, Model Temple Hull.

The company was launched in 1992 and since 2002 this luxury lingerie label has become a well known brand internationally with showrooms in Paris, New York, London and Tokyo. Iulla Bobrin is the designer behind ID Sarrieri. At 25 years old she bought a 55 year old lingerie factory in Bucharest,  currently at 33, along with 500 employees she designs underwear that is stylish and refined.

Bobrin has the strong belief of what lingerie means today, her website claims this is ‘ the ultimate sophistication of a woman style’  and I think her designs achieve this. She is not afraid of colour or a little sparkle.

Her exquisite  pieces are made from french and italian silk satins and Chantilly laces, with Swarovski Crystal adornment. Her collections include bustiers, garter belts, triangle and push up bras  and high waisted panties and her high fashion designs are worn by celebrities including Nicole Kidman and Cindy Crawford.

Hailing from Estonia but now at home in London, Kriss Soonik lingerie create unique and stylish pieces that cross the line between lingerie and outerwear. Many of her pieces could easily transfer from the bedroom to daywear, from parties to the street.

The 09/10 range is inspired by Snow White, and features a monochrome colour palette including textures such as lace, chiffon and jersey. Their slogan ‘simple girl with super powers’ rings true throughout the collection – simple design yet strong and standout shapes at the same time.

A favourite of the new range is the Kristel Suspender Top, which can easily transfer to daywear and looks amazingly comfortable too.

The label is run by a small team and are stocked at a handful of speciality lingerie stores, though are growing into a respected international brand. See their website here.

Jo Lynch is the talented designer behind luxuriously delicate lingerie label ‘Bela’s Dead’. Refined design is combined with the beautiful drawings of Finnish illustrator Klaus Haapaniemi to offer sexy and elegant collections which are slightly left of centre.

Lynch describes her unique perspective a result of being “inspired by Nick Cave songs about murder and lost love, the art and performance of being a woman, and other musicians such as Siouxsie and the Banshees and The Jesus and Mary Chain.” With this mood in mind the pieces become sensual but with dark undertones.

Her collection is seductive and references both the forbidden fruit and The Garden of Eden, anatomical floral drawings and the threatening side of nature. Fabrics range from taffeta, satin, cotton and silk, and are combined with fine embroidery detail.

Standout items include the satin teddy and demi-basque. See more at their website here.

The history of the modern brassiere and underwear traces back to a pair of handkerchiefs with ribbons and the underthings, considered ‘bloomers’, necessary for athletic ventures. Women had worn similar undergarments many years before these inventions, although the successful marketing and patents began to take hold with manufacturers, designers, and advertising.