Simone Perele is all about elegance. Meticulous attention is paid to every little detail in order to achieve perfection. The idea of elegance emerged back in 1948 when young designer Simone Perele had a brilliant idea & a revolutionary concept for those times, an idea that still inspires today: “Women do not need to choose between elegance and comfort”

Today, the production secrets of Simone Perele are handed down with the same passion and precision, collection after collection, to guarantee perfect models that reflect 60 years of experience in the lingerie industry.

Like color artists, Simone Perele lingerie collections are designed in the same way artworks are created. Every line is an invitation to art, travel and culture: embroideries, laces and ribbons are selected with infinite care to underline and emphasize feminine curves.