Every year the people on this planet spend more than half a trillion pounds buying clothes. That’s a lot of money that could do a lot of good.
Morethanprettyknickers is a project developed by Eco Boudoir‘s owner Jenny White and BBC’s Assistant Producer Verity White. The two sisters started a mission that aims to change the way we produce and consume textiles for good.
We want to encourage consumer responsibility not only by exposing the problems but also by discussing solutions. We’re NOT expecting folks to go commando. On the contrary we’re hoping the fashion business will become a leading example of an industry that can pull people out of poverty and protect our environment.
All without losing the core principles of making people around the world look and feel fantastic. It’s a lot to take in we know, but change starts with the shopper. Do you know what exactly is in your knickers?
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