Lydia Hearst for Myla Lingerie Ad Campaign

By Miss Tique

“The use of vintage mirrors and shadow gives the images a wonderful ambience and hand tinted feel, like a portrait by the artist Tamara de Lempica, highlighting the luminous skin quality and the contrasts of dark and light that is our brand identity,” explained Myla’s creative director, Franceska Luther.

Model Lydia Hearst, daughter of newspaper heiress Patty Hearst (who was famously kidnapped by the Symbionese Liberation Army in 1974) and great-granddaughter of publishing magnate William Randolph Hearst, stars in London lingerie company Myla’s sexy new ad campaign. The 1940s, Film Noir-influenced ads were shot by photographer Ben Hassett.

Sources: Luxist, Vogue, Fashion Indie, Style Frizz

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Tags: lingerie ads, lydia hearst, myla lingerie

This entry was posted on April 8, 2009 at 9:30 am and is filed under Lingerie Campaigns. You can follow any responses to this entry through the RSS 2.0 feed.

6 Responses to “ Lydia Hearst for Myla Lingerie Ad Campaign ”

1. 

   Marie Silver on May 19, 2009 at 3:25 pm

   Hi Im a Myla lover eventhough im here in Philippines but i was able to get Myla Lingerie stuff from my dear cousin and aunt who are based now in London, when they started sending me package with pieces of Myla lingerie oh boy! i just love it! so they never miss to shop for me Myla’s sexy lingerie in UK shops. So my question is; DOES MYLA HAVE ANY POSSIBILITY TO EXPAND THEIR BRANCH HERE IN ASIA? ANY PLANS OF LAUNCHING MYLA IN ASIA SOON?
   Im really looking forward to hearing this answer.

   Thank you and more power,
   Marie
2. 

   Miss Tique on May 20, 2009 at 4:03 am

   Marie, I wrote to Myla and asked them your question. Stay tuned, I’ll be back with an answer.
3. 

   Marie Silva on May 21, 2009 at 9:07 am

   Hi Miss Tique,

   Oh i really appreciate your response. I will surely stay tuned.

   Thank you so much!=)

   Marie
4. 

   Miss Tique on June 30, 2009 at 2:24 pm

   Nothing back from Myla yet. I wanted to tell you, so you know I didn’t forget about it.

   If someone from Myla replies, I’ll come back and update you.
5. 

   Jesus Fernandez on August 8, 2009 at 5:41 pm

   Miss Tique and Marie Silver,

   WE are a brand of fine retro style corseterie from Argentina http://www.jesus-fernandez.com.ar
   We are very interested in the asian markets! are you?

   Kind regards
6. 

   Miss Tique on August 10, 2009 at 5:30 am

   Thanks for writing to us, you’ll receive a message soon, Jesus.