Lingerie without hairstyling is like rain on your wedding day.
Look at the past. Take the 50’s for example. Have you ever seen an image of a lingerie model without soft waves with curled ends, pushed up and back? I tend to believe you haven’t. Not that lingerie couldn’t have been glamorous on its own or that hair wouldn’t have been as remarkable.
What stands behind this fashion lingerie-hair mix is the secret that fashion designers have discovered ever since fashion went bang: the idea of concept. A concept is a notion that reflects reality. A fashion concept is a notion that once created, will always reflect reality.
In a faithful manner, contemporary lingerie fashion follows the steps of vintage. With a sassy bootylicious vibe, today’s lingerie designers create bedazzling models and complete the look with matching hairstyles.
Babydoll lingerie is a short, usually sleeveless type of nightwear. Some models are trimmed with lace, fur and ribbons, and contain silk. These details create a type of sexy yet innocent look, with sweet topping. In hair world, this look is given by soft curls falling naturally on the back. Victoria’s Secret promotes this look successfully, both on runways and in catalogues.
Miles away from the sweet babydoll, corsets speak another language. It is less underwear and more outwear, like on the stage of Moulin Rouge. Yes, that kind of outwear. Corset is almost synonym with courtesan, can-can, provocative, vulgar and outrageously erotic.
When Agent Provocateur presents their collection of corsets, they make the public blush. The image they create is built on sexual self-confidence and opulent sexiness. This type of look indulges in a vintage look with soft waves and ends curled that recreate the image of the beautiful stylish Moulin Rouge courtesan.
If by now you got the idea that only long hair models are chosen to represent a certain brand, you should know it is not entirely true. Most producers prefer long hair due to the long-standing conception that it represents femininity. It does, but not solely.
Ever since Agyness Deyn and Freja Beha Erichsen defied the secret law of fashion that forbids models from cutting their hair, short hair got a fair resuscitation. For its underwear campaign, Emporio Armani chose tomboy Agyness Deyn to represent the femininity of their items. The campaign was a huge success and Agyness Deyn doubled her notoriety.
This year’s Spring Collection signed by Bordelle offers a new image of intricate retro techniques. As they state, their intention is to braid modern fetishism and retro silhouettes. Generally, fetishism is a tricky word. But in fashion, it gets what it deserves: exploitation and a fresh interpretation.
This collection promotes the sexy rock chic daring to wear fine crystals and hard thorns at the same time. Looking as if inspiration for this collection came from a hidden corner in a sex shop, it contains straps and cuffs and exposes the designer’s obvious plunge into fetishism. For this look, Bordelle went for naturally straight long hair defined by styling mess up gums meant to give an out-of-bed vibe to the entire image. The make-up is natural and highlights the color of the eyes.
The edge is not given by hair and make-up, but it is left to the kinky lingerie meant to be worn by slim daring silhouettes.
The beautiful thing about lingerie fashion is that it can never be over. Who would have said that even for garments, the sky is the limit?
Miki is a professional hairstylist and she writes more atbodyonrock.com