For over 20 years,Jane Woolrich has established herself as one of the leading Designers in Nightwear and lingerie. With little publicity and the minimum of fuss, Jane is renowned within the trade as a creator of styling that represents the epitome of romance.
Perhaps best known within the business for her dreamy “floaty” chiffon shapes, it seems all too easy to assume that this British based stylist is just the first name in English Romance.
Whilst there is no one who does the dreamy softness better, there is always much more to the collection. Jane Woolrich predicted the trend towards upmarket lingerie long before people heard the names of Agent Provocateur, Coco de Mer, or Myla. In fact it is over 15 years since Jane coloured her silks into deep aubergines, hot pinks and deepest shot colours: and by using both matching and contrasting gossamer gothic laces offered her “Fairytale Vamp” look which so extensively both in Europe, the Middle East and the USA.
So if people within the trade know and appreciate Jane Woolrich, how is it that so few members of the public know her name? Romance has always been universal; and from virginal to bridal and deeply sensual, this is lingerie that can be sexy, erotic but always romantic. That’s why, even without all the publicity, Jane Woolrich nightwear is bought, appreciated and sold globally and her fabulous hand made corsets can be seen anywhere from London’s trendy Camden Market to downtown Manhattan and Tokyo.