ID Sarrieri the Romanian Lingerie label has recently updated its web store to English, and although the site language still requires some guess work and maybe a little research on converting from European sizes, the lingerie is absolutely stunning.
The company was launched in 1992 and since 2002 this luxury lingerie label has become a well known brand internationally with showrooms in Paris, New York, London and Tokyo. Iulla Bobrin is the designer behind ID Sarrieri. At 25 years old she bought a 55 year old lingerie factory in Bucharest, currently at 33, along with 500 employees she designs underwear that is stylish and refined.
Bobrin has the strong belief of what lingerie means today, her website claims this is ‘ the ultimate sophistication of a woman style’ and I think her designs achieve this. She is not afraid of colour or a little sparkle.
Her exquisite pieces are made from french and italian silk satins and Chantilly laces, with Swarovski Crystal adornment. Her collections include bustiers, garter belts, triangle and push up bras and high waisted panties and her high fashion designs are worn by celebrities including Nicole Kidman and Cindy Crawford.
Gorgeous…positively gorgeous. I like the silver and black lace set most of all. Hope you had a happy holiday!