Danish women can always learn a good deal from the French when it comes to good taste and style. However, not so when it comes to lingerie. Here Danish design is in the forefront. The Danish lingerie brand Hoff by Hoff which has the designer Mette Hoff behind it is traded with the most trend setting French department store Le Bon Marché and the French women just love it, wrote Berlingske Tidende (Danish newspaper)

Throughout her career as a fashion designer, Mette Hoff has been inspired by French couture and tailoring. So it came natural to her to combine French sophistication with the delicate and Nordic soul which has become the trademark of Hoff by Hoff from its first lingerie collection back in 2001.

The current collection’s style is simple with a dash of strict Scandinavian touch, but at the same time very feminine and sensual emphasizing the refined fabrics, carefully thought shapes and perfect fit. It’s a relaxed, laid back and easy to wear lingerie, night and lounge wear collection.