A fashion innovation represents an extra something brought into the entire fashion dish. It can be a designer, a model agent, a runway designer, anything that states a whole new message, different from anything that has been done before.
Freja Beha Erichsen was the boom of 2005. This cigarette figure with full lips and big eyes revolutionized the entire Fashion industry. And it came naturally to her. Maybe because she never thought of herself as a model.
Until one day when an agent was driving around Copenhagen and saw this slim tall girl on a street that was nameless by then. From that day forward, Freja Beha became the queen Amazon of fashion, the model agent got a big fat check and that street became famous in Denmark.
It didn’t take her too much time to sign with IMG, make her first appearance in Prada and Louis Vuitton shows, to open the Miu Miu show in Paris, model for Balenciaga and to appear in a perky cover of W Jewelry.
Soon after this bombastic debut, she featured Vogue editorials, became the face of Jil Sander and Chanel, signed with numberless brands for ad campaigns, opened and closed countless fashion shows. But have you ever wondered how she did it? Well I have.
The thing with Freja Beha Erichsen is that she has the most androgynous body in this entire world, and not only this, but she also has that sexy authoritarian look that makes every boy and girl fall instantly in love. And this is her secret!
Every brand that contracts her gambles on her bisexual attitude and exploits it. It’s only been a few times that I’ve seen Freja Beha displaying a womanish attire and attitude. That’s not her thing. Nobody amplifies her female sexuality. On the contrary, all brands work with her transsexual figure. Not in the basic sense of the word, but in a way that transcends the idea of woman and male, this way placing her way above every other model.
What does lingerie have to do with any of this? It doesn’t!
Freja Beha’s versatility doesn’t bare lingerie. She wears her body as underwear. There are only few pictures that I’ve seen her advertising for underwear. And this, my friends, is what makes fashion turn around.
Lingerie, a great token of femininity, is blown out of the fashion world by the asexual supermodel that gathers feminine and masculine all into one. Rather than modeling for lingerie brands, she prefers to unveil her nakedness, showing the world she is no girly type.
Purple S/S 2010 presents the naked Freja, a statement against traditional model perception and a release of raw naturalness. I like her hair in this photo shoot because it transmits that she is a woman, she’s not afraid to show it, but she is much more than that.
Regarding her hair, the supermodel took a drastic action that made everybody talk even more about her. While being under contract with a brand that told her not to cut her hair, she followed her instinct and lost the bangs, turning her girly runway hair into a short layered bob that always had an out-of-bed vibe.
As her hair grew, she always kept it under an ambiguous restriction, never too girly, rather uncertain and always highlighting her lips and eyes, and sometimes shoes, bags and jewelry. Because as it appears, her body is more than enough to advertise for accessories, just like in the Santa Lolla A/W ’11 Ad Campaign.
Vogue Paris also took advantage of her serendipity and placed her on the cover in clothes that pale on her. What rests is her maddeningly look and fantastic belly button.
In November 2010, Vogue Paris once again showed her rough mesmerizing attitude in a half naked editorial
Add 16 tattoos and nipple piercing to all of the above and what do you get? A rock-n-roll chick devoted to blowing off all fashion standards that cages the model.
This is why Freja Beha Erichsen will remain in the collective fashion memory as the one who changed the spin of Fashion.