With more and more ad campaigns targeting plus size women – although some of them end up being banned on ‘too much cleavage’ reason – there’s no wonder beautiful plus size lingerie has finally come to spotlight and is now available almost everywhere.

The truth is plus size women can look at least as stylish and sexy as catwalk models. For sure, they could also have more curvy advantages in lingerie, as long as they know what shape and style of undergarments to choose. So next time you go shopping for plus size lingerie, have in mind the following guidelines:

1. Know your body PERFECTLY

Everything starts from you. You absolutely know your right size before hitting any lingerie store. If you’re not sure about your measurements, there are specialists that can help you determine waist, hips and most important bust line, so you’ll be sure to get the right lingerie fit.

2. Flaunt your assets

The first advantage of knowing your body perfectly is that you’ll automatically know exactly what parts of your body can be flaunted and what to hide. Bigger busts look sleek and sexy in bustiers or underwired bras that reveal a beautiful cleavage, while still offering best support. If you want to hide your belly, stay away from sheer lingerie and go for fluid babydolls or night gowns with an empire waist. Gorgeous arms and shoulders go hand in hand with wide strapped bras while bigger thighs can be covered by negligees with fullness in the skirt.

3. Hunt for slinky separates

While some of you may be lucky enough to find lingerie sets that perfectly fit your curves, many plus size women have to face a constant issue – one garment in the set is usually one size too big or one size too small to fit perfectly. So what’s the solution? Build your own lingerie sets, by buying separate lingerie pieces. As long as your lingerie items make you look and feel sexy, sizes don’t have to match. Exquisite babydolls, naughty chemises or charming camis in one size and sultry panties in a different one can easily be worn as sets if they share the same color.

4. Consider colors

Speaking of which, the default black or white plus size lingerie basics can often be ignored. Pretty pastels will make any blonde look lovely and brunettes should not be afraid of wearing rich browns. As for the redheads, green makes them look fantastic. And while we’re still here, remember that bright colors give the illusion of a larger size, while dark shades seem to slim and shape on the spot.

5. Pick the right boutiques

You might think that choosing the first or a random department store to buy your lingerie items is the way to go. It’s probably the easiest way, yes, but it’s not going to offer you a great variety of lingerie as boutiques like Hips and Curves in the US , Natural Figures in the UK or figleaves do.

Gorgeous lingerie can also come for a price. Although not recommended for your every day plus size undergarment choices, a one time custom order at a highly versatile couturier or luxury lingerie boutique is worth every penny as what you get is not just unique, but also breathtakingly stunning and will sure make you ooze confidence and sex appeal.

6. Be confident

And a final piece of advice. Regardless of what you choose, wear every lingerie item with confidence. Being plus sized doesn’t change who you are and your attitude can many times be sexier than any lingerie item.

What better way to start the fall season with some gorgeous bodywear items from Pain de Sucre that provide just enough cover to strike as outerwear and are still as sensuous and irresistible as lingerie?

Although the Suggest collection featured here is the SS 2010 one, every lingerie-like item shows how femininity blossoms into a unique, glamorous style that overcomes seasonal trends and showcases the sensuality in every woman. Seize every moment with a little bit of stylish daring and a sprinkle of Pain de Sucre.

Cleo is the name of the autumn/winter 2010 lingerie collection from Sugarlesque . The new range features sexy plunge bodysuits with black satin appliqué hearts as well as high-waisted stretch mesh briefs inspired by a vintage style of shapewear. The entire collection is made from a lightweight black sheer stretch mesh fabric, featuring pieces that are just as suited to outerwear as they are to underwear.

The whole sexy-playful mood of the lingerie collection makes it a wonderful choice for romantics and vixens alike and any of the bodysuits are naughty first picks for raunchy boudoir looks. For more info, check out the Sugarlesque online boutique.

Named after a Victorian euphemism for a woman’s skill in the bedroom, The Lake and Stars intimates balance provocation and humor, intelligence and sensuality, for a new vision of feminine style.

We love this lingerie brand for its authenticity and the way their items seduce and inspire through a minimal mix of materials while focusing on signature racy details. The Lake & Stars aw 2010 lingerie collection is, maybe more than ever, the expression of a fetish oriented expression of femininity in and outside the bedroom.

Designers Nikki Dekker and Maayan Zilberman show how, by using few colors – mostly black and ink wash with splashes of strong shades like poppy red – lingerie items become embodiments of woman nature through playful, flirty and seductively suggested role plays.

Check out the entire aw 2010/2011 lingerie collection on Lake & Stars website.

It’s been a while since we had a lingerie contest, so we teamed up with Affinitas Intimates to give away two Packaged Panty sets to two lingerie fans. While refreshing your lingerie drawer, you’ll also get to pick the set in your favorite colors and style.

To enter and win one of the two Packaged Panty sets you have to subscribe to our RSS feed and leave a comment mentioning your favorite color (bright or naturals) and style (thongs or hipsters) for your Packaged Panty set.

Extra entries are available:

1. follow Affinitas Intimates on twitter (1 entry)

2. follow Guilty Pleasures on twitter (1 entry)

3. like Affinitas Intimates on facebook (1 entry)

4. like Guilty Pleasures on facebook (1 entry)

5. Tweet and/or share this lingerie giveaway with your facebook friends (1 entry)

You get a total of 7 entries by doing  each of the above actions. Please drop a comment for every entry, so we can keep a very clear track and count ALL of them as we don’t want to miss any!

The Packaged Panty lingerie contest runs through September 4, midnight EST. The two winners will be announced here afterwards, so don’t forget to comment using a valid email where we can find you when you win the fun and flirty panties.

Good luck!

As some of you have already got used to, Fridays are bargain lingerie days. Let’s see how you can treat yourself and your lingerie drawer today.

At Lingerie.com curves are sexier than ever. Use coupon HOT15 , valid through 9/30/10 for 15% off your order.

Special Halloween Preview! Take 5% off Any Full-Price Costume at FlirtCatalog.com. Use code HALLOWSNEAK. Valid through 8/31 and save an EXTRA $45 off orders of $200 or more at FlirtCatalog.com with code FLIRT45. Expires 12/31/2010

Ann Summers helps you have a summer to remember with a 75% sale with amazing discounts on great products. With so many prices reduced, now’s the perfect time to go grab your favorite babydoll, teddy, or bra and knickers set. When it rains, it pours. Get 3 for 2 on all Knickerbox lingerie purchases.

Guilty free seduction at Valisere lingerie boutique. Save 20% off all your orders over 60GBP. Use code AUGUST20 at checkout, offer valid through August 31st, whilst stocks last, so hurry!

Become the luxury lingerie queen in La Perla’ s branded lingerie now up to 70% off.

Have a fun and flirty weekend!

One of our favorite luxury lingerie brands, Lascivious, has recently released their new winter ranges. A delectable version of Kitty in a gorgeous maid play version, Ana in winter ivory and ever popular Simone in the Lascivious signature purple are revealed in a dark themed shootout by model Jen Dawson.

Modern twists on vintage looks, meshes and luxurious lacy details, gun metal zips, seductive satins, tulles and eye catching colours are the staples of this lingerie collection, proving yet again that Lascivious lingerie brand is the way to go for women wanting unique lingerie with which to empower and seduce.

Pleasurements is an exclusive online concept store with erotic couture for women. Set in The Netherlands, the boudoir boutique is a perfect inspiration for women exploring their sensual journey and a must stop for everyone that loves stylish erotics and for whom lingerie is an addictive luxury.

Company owner, Rebecca spent months searching for special and exclusive objects by designers worldwide. This has resulted in a unique collection of lingerie, lingerie-inspired fashion and refined erotics by, amongst many others, Paul Seville – designer for Karl Lagerfeld, Vivienne Westwood, Givenchy, Alexander McQueen and Victoria’s Secret. Pleasurements also stocks seductive luxury lingerie items by Laila Lee, Ell & Cee, Sally Jones, Shiri Zinn & Velda Lauder. Obey My Demand, Nichole de Carle, Fred & Ginger, Les Jupons de Tess and Tallulah Love will be available next.

“A woman is at her most beautiful when she is confident and I want to offer a seductive collection that amplifies this feeling. I want to make women shine with confidence and let women enjoy and cherish that feeling”, Rebecca states.

With your Pleasurements purchase, elegantly giftwrapped in a unique box, you will also be delivered a small gift, personally added by Rebecca. “I want to spoil my customers”. Lingerie deserves to be shown and flaunted and Pleasurements believes that these collections are too beautiful and exclusive to be worn solely underneath your clothes. So next time when you’re looking for luxury lingerie that exults passion and confidence, check out Pleasurements.

Betty Sue is the latest cutting edge video campaign from Agent Provocateur. Kirsty Hume – the main character – plays the ultimate role of female empowerment, a role made possible due to Agent Provocateur’s exquisite lingerie, and “Agent Provocateur is the most erotic lingerie in the world, and I use it for my pleasures.” is a punch line that might just make history.

Watch the video, share your thoughts and shop the Catherine look used in the lingerie campaign here.

Proving that good things do come in small packages, Affinitas Intimates is launching the fun, flirty and affordable Packaged Panties for Fall 2010.

Offered in both hipster and thong styles , fabricated from comfy stretch lace and mesh, Packaged Panties come three assorted, solid colors to a pack, in One Size (fits most). Targeting fashionable yet-budget conscious women, the panties are priced at an accessible $28.00 retail for a 3-piece pack, presented in stores via counter displays holding 36 packs each. The flirty packaging plays up the Affinitas butterfly logo, perfect for gift-giving occasions like birthdays and Valentine’s Day, bachelorette parties and gift bags, or just a well-deserved gift to yourself. Measuring at just 4² x 4², Affinitas’ Packaged Panties are discreet enough to bring just about anywhere.

Tuck a pack into your gym bag for a fresh pair post-workout, stash a pack at the boyfriend’s, toss one into your overnight bag for a weekend away, or throw a few packs into your luggage or carry on ­and never worry about security going through your unmentionables again! Affinitas Packaged Panties are the perfect solution for any occasion in which you may be in need of a quick, convenient, fresh pair.

The cheeky packages will deliver in department stores, boutiques, e-retailers and catalogs, including HerRoom.com .