What’s left of a guilty pleasure if it doesn’t cause a little stir? And what would lingerie be without a couple of brands pushing the envelope from now at a time?
Starting with Calvin Klein, who took quite a risk in 1999, launching his children underwear line under the ads above, to the more recent Agent Provocateur campaigns with Kate Moss and Maggie Gyllenhaal, lingerie has had its crazy times. And I’m pretty sure that future has its own measure for surprises, as well. Controversy or just excessive show-off, the following campaigns did their job.
Fayreform lingerie . By adding humour to its advertising campaign, Fayreform lingerie attempted to deflect those who might criticise the company. via Angry Clam
Kate Moss and Maggie Gyllenhaal in Agent Provocateur lingerie campaigns.
And for closure an interesting German outdoor, used to promote a lingerie store : blush dessous. image from flickr, via digg.com . Right click and View Image to see the bigger picture.
Leaving aside the bans and controversy, the ads are genuinely creative.
[...] campaigns featuring top models, celebrities, and newly discovered talent, as much as for its controversial advertising campaigns, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who [...]