In 1918, L’Arsoie is found by Auguste Massal in the Cevennes, region in Central France renowned for the weaving of silk. The name “L’Arsoire” derives from the phrase “art de la soie” which means “the art of silk”. The company specializes in the manufacture of stocking in luxurious packaging. The enterprise is to pass into the hands of Germain, the younger brother, about two years later.
It is this stocking of exceptional quality, handmade from preciou silk and wrapped in delicate presentation box what made L’Arsoire a world known brand. Being a family business, Andre Massal succeeds his uncle, Germain and in 1953 the Cervin label comes into being. The name is chosen in honor of the snow coverred summits of the region where Auguste Massal was born.
In the quest for unique and prestigious products, Cervin will soon launch a line of seamless and ultrasoft Cashmere and an exclusive service in made-to-measure stockings.
I love those pictures! I’d love to own some of those luxury stockings some day.