
Jo Lynch is the talented designer behind luxuriously delicate lingerie label ‘Bela’s Dead’. Refined design is combined with the beautiful drawings of Finnish illustrator Klaus Haapaniemi to offer sexy and elegant collections which are slightly left of centre.

Lynch describes her unique perspective a result of being “inspired by Nick Cave songs about murder and lost love, the art and performance of being a woman, and other musicians such as Siouxsie and the Banshees and The Jesus and Mary Chain.” With this mood in mind the pieces become sensual but with dark undertones.

Her collection is seductive and references both the forbidden fruit and The Garden of Eden, anatomical floral drawings and the threatening side of nature. Fabrics range from taffeta, satin, cotton and silk, and are combined with fine embroidery detail.

Standout items include the satin teddy and demi-basque. See more at their website here.











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